This stage is typically made up of two parts, pre-design and the design component.
Pre-design involves gaining an in depth understanding of the brief from yourself. We listen, look and learn about yourself and any other interested parties. We gather information about your motivations and desires for the project and what you wish to achieve in the end.
This phase explores, tests and defines the framework for the evolution of the design moving forward. We translate the project requirements into a series of concepts communicated through diagrams, sketches, drawings and eventually models, to establish a design direction that meets and hopefully exceeds your expectations.